Marketing & Internal Communications Manager: 2024 - Present

Marketing & Internal Communications Manager (Associate): 2022 - 2024

Ferrotec USA

• Facilitate corporate leaders in branding and communicating major internal communication messaging initiatives, including company culture, mission, vision and core values and employee engagement programs

• Direct SharePoint intranet development and content strategy to communicate company news and develop strategic internal communication plans to improve intranet utilization and corporate messaging

• Manage Ferrotec brand online presence and oversee external marketing for the Talent Acquisition Team, monitoring and creating content for company website and social media (LinkedIn, Indeed, Glassdoor)

• Ghostwrite corporate communications for Ferrotec leadership and create internal corporate brand videos, newsletters, press releases, and other deliverables to drive company transparency and communication

• Lead and train sales team through marketing research, penetration and development strategies to introduce products into markets, create sales presentations for potential clients

• Create and deliver effective Ferrotec email, PowerPoint slides, UX guides, and other communication templates for multiple channels to ensure external brand messaging standardization and professionalism

• Support quarterly All Hands logistics planning with IT and create leadership presentations and speech materials

• Collaborate with internal stakeholders in HR and IT to streamline processes such as new hire onboarding and email communication approval processes for enhanced employee experience

• Plan sales conferences, benefit fairs, internal events, parties and more to improve employee engagement

• Manage ScreenCloud digital signage internal corporate communications user network and created content

• Oversee Ferrotec LinkedIn Learning as tech administrator and manage online Ferrotec learning and development

Marketing Communications Specialist and Web Designer: 2022 - Present

Freelance

• Design and manage WordPress websites, social media (Instagram, Facebook), and other marketing collateral for local nonprofits and organizations 

Content Marketing Intern: 2021 - 2022

Altitude Marketing Agency

• Author and publish blog content for internal stakeholders, generating additional website traffic and qualified leads

• Write external press releases, social media content, and email newsletters, and web publications for clients

Marketing & Business Development Manager: 2017-2021

Gull Lake Knife Works

• Manage social media, print and email advertising campaigns and copy in retail and distribution space

• Develop and maintain retail website to enhance the customer experience and track digital marketing performance